A director by trade, a screenwriter in her heart, and even appearing in front of the camera from time to time, Sarah Pellerin has more than one arrow in her quiver and more than one award on her résumé. Aside from her gift for writing, she combines great sensitivity with an iron fist to direct campaigns that are human, friendly, and funny, such as those for BMO and Loto-Québec, as well as hard-hitting spots. For example, her sure hand and delicate touch superbly guided the YWCA campaign on violence against women, which made a big splash in Quebec for its relevance and effectiveness, and also caught the eye of the advertising world. “Mon Boy,” which she wrote and directed, not only was in the official selection at the Toronto International Film Festival in 2018 but also won the best director award at Festival SPASM in 2019. In the last year, she has been directing more and more fiction, from web series (“Avec moi” and “Georges est mort”) to a TV feature film, Glass Houses. Over the years, Sarah has been acknowledged by her peers for her innate talent, her undeniable talent for directing actors, and her emotional intelligence.
