Jimmi Francœur

Now an icon of Montréal fashion and culture, Jimmi started as a portrait photographer before launching his career as a director of music videos and commercials. His uniquely strong yet sensitive style, combining rock and romanticism, is behind the textured quality of his images, which eloquently bespeak his passion for the visual arts.

In parallel to his work with musical artists (Heat, The Dead Weather Candle, and Imagine Dragons), he lends his talent to a host of well-known brands, including Nivea, La Roche-Posay, Vans, GMC, St-Hubert, and McDonald’s. For each one, he naturally creates inspired and personal productions.