A former professional cyclist, GED is not faint-hearted. No doubt, perhaps along with his needle-sharp aesthetic sense that leaves nothing to chance, this is why success sticks to him like a burr. After receiving nominations at the Fashion Film Festivals in Milan, Madrid, and Miami in 2015 for his short Dropdead Gorgeous, he then built his reputation as a director in the music video sector. He won the video of the year for the video by Alaclair Ensemble at the Gala de l’ADISQ 2017. He also made a notable debut as a commercial director thanks to the DentsuBos Christmas Card, which won a Grand Grenier d’Or award in 2016. Since then, he’s had the wind in his sails. Or, rather, at his back.