Charles-Éric has rhythm in his soul. Not only does it let him dance like a god, it pervades his sense of humour. Dialogue, actors’ play, shooting script, framing, editing – no aspect of a humorous commercial escapes his experienced dexterity. He can alternate comedic registers like a virtuoso, from hilarious gags to irony to the offbeat. His holistic vision has contributed to the success of numerous campaigns over the last 20 years, including Vidéotron, Rogers, and Hyundai.